Although I fry more food in bacon fat than I care to admit, my pantry stays stocked with heart healthy olive oil.
Medical professionals have long touted the benefits of consuming monounsaturated and polyunsaturated fats like the ones found in olive oil. Which is why, every few months, through gritted teeth, I drop eight whole American dollars on a bottle of the stuff. That seemed like a lot of money until I discovered the genuine variety retails for over four times as much as what I normally pay.
By lacing olive oil with cheap hazelnut oil, manufacturers are able to charge me–and other ignorant consumers–substantially less.
According to Tom Mueller, author of Extra Virginity: The Sublime and Scandalous World of Olive Oil, 40% of bottles labeled as Italian olive oil aren’t made with Italian olives at all. Who knew? Manufacturers ship their substandard oil to the country where it’s packaged and can earn itself one them sweet ass Italian stickers.
I’m disgusted (and slightly fascinated) at how little we know about what we put into our mouths. It’s like shoppers can’t win. We’re constantly lied to.
But there’s still hope. Protect your wallet from legal ripoff artists. Educate yourself, and refuse to shell out extra cash for low quality products.
In this insightful infographic, Frugal Dad discloses more ways companies entice you to break your food budget with deceptive marketing tricks.