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Food Fiction

by Shawanda Greene

Although I fry more food in bacon fat than I care to admit, my pantry stays stocked with heart healthy olive oil.

Medical professionals have long touted the benefits of consuming monounsaturated and polyunsaturated fats like the ones found in olive oil. Which is why, every few months, through gritted teeth, I drop eight whole American dollars on a bottle of the stuff. That seemed like a lot of money until I discovered the genuine variety retails for over four times as much as what I normally pay.

By lacing olive oil with cheap hazelnut oil, manufacturers are able to charge me–and other ignorant consumers–substantially less.

According to Tom Mueller, author of Extra Virginity: The Sublime and Scandalous World of Olive Oil, 40% of bottles labeled as Italian olive oil aren’t made with Italian olives at all. Who knew? Manufacturers ship their substandard oil to the country where it’s packaged and can earn itself one them sweet ass Italian stickers.

I’m disgusted (and slightly fascinated) at how little we know about what we put into our mouths. It’s like shoppers can’t win. We’re constantly lied to.

But there’s still hope. Protect your wallet from legal ripoff artists. Educate yourself, and refuse to shell out extra cash for low quality products.

In this insightful infographic, Frugal Dad discloses more ways companies entice you to break your food budget with deceptive marketing tricks.

these fancy foods are frauds infographic

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{ 6 comments… read them below or add one }

Daisy @ Add Vodka July 20, 2012 at 9:47 AM

I didn’t know it was hazelnut oil it was laced with, but I did hear that unless it’s real EVOO it’s not good. I use EVOO even in my hair sometimes, so it’s important for me to have the real stuff (It makes my hair soft)
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Shawanda Greene July 20, 2012 at 9:57 AM

I’m disappointed. I can’t continue buying an inferior quality product, but I’ll have to do more research. The “Extra Virgin Olive” Oil that I have now only has EVOO listed as an ingredient. I think it’s a lie.
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Lance@MoneyLife&More July 20, 2012 at 3:43 PM

Very interesting… I had no clue. What some companies will so to make money amazes me…
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Shawanda Greene July 21, 2012 at 8:02 AM

You’d think eating whole foods would eliminate the risks of eating something other than what you thought you paid for. But no. Food manufacturers find a way to lie about EVERYTHING.
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femmefrugality July 20, 2012 at 10:23 PM

Oh, boo! This info disappoints me on so many levels! I read the same thing about truffles (the mushrooms.) A lot are picked in China I guess and aren’t real good, but then they package them in France and ship them all over the world as a “product of France.” Because they were packaged there.
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Shawanda Greene July 21, 2012 at 8:04 AM

Isn’t it terrible? I read in the Wall Street Journal that Chinese companies do the same thing to earn a “Made in Italy” label on cheap leather goods. It’s so frustrating!
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